Georgia Jagger Follows Mom’s Footsteps, Campaigns for Angel Scent

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With her model of a mother and rock ‘n roll icon father, it isn’t surprising for Georgia May Jagger to secure a modeling stint. She is now the face of Thierry Mugler’s new fragrance, Angel.  While Georgia has secured the fragrances for women campaign, this isn’t her first breakthrough as a model posed for Chanel, Versace, Hudson Jean and Rimmel London. Her modeling stint with Thierry Muggler latest scent came 20 years after her gorgeous mom fronted the same campaign. “I recall the Angel scent for many years from my mother, so I have always had a kind of nostalgic attachment to it … I like how scents remind you of certain times or people,” she shared. Jerry Hall, Georgia’s mother campaigned for the same scent in the ‘90s and became Thierry’s leading lady on the Paris runway.


Georgia didn’t just follow her mom’s footsteps but also Eva Mendes and Naomi Watts for the iconic perfume that can be great fragrance gift sets. Although Georgia has inherited her mom’s beauty and shiny blonde hair, her edgy portrayal in the campaign can be credited to her father’s cool demeanor. The campaign came with the tagline ‘Beware of angels’. The 22 year old model shared how the ad was very creative where she was painted blue and covered in sparkles at one point. “It was incredible to go through the Mugler archives and see so many incredible dresses. It was quite inspiring to see it all,” she said.

Angel by Thierry Mugler for Women – 1.7 Ounce EDP Spray $56.08

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Mick Jagger’s daughter has embraced her role since it rolled out, executing her duties as a beauty campaign girl. She was so keen in sharing her fragrance secret saying, “”My mum gave me the best lesson in how to properly wear fragrance … I used to watch her when I was a little girl and she would stand in her underwear and lightly spritz fragrance into the air, and then she would walk into the mist so that it lightly scented her skin and hair. I’ve applied my perfume in the same way ever since.” The campaign was shot by Norwegian photographer Sølve Sundsbø who has worked for Chanel and St. Tropez.

Beauty Secrets

Fronting for Rimmel Campaign, the blonde beauty relies on good skincare and drinks on a lot of water. She also ensures she gets a good night sleep. Her favorite cosmetics? Mascara. She just loves Scandal Eyes Mascara. She was also game in showing her beauty kit showing her hydrating secret, the Ren Renewal Serum that she uses whenever she travels.  She also uses Rimmel red Lipstick by Kate Moss and Tracey Martin Moisturiser.  When it comes to her beautiful blonde, she isn’t sure with hair mask but she swears by a really good conditioner since she has a lot of products used in her hair for photo shoots.


Georgia and her mom are very close to each other and had just recently worked for Sunglasses Hut on a joint campaign for Mother’s Day last year and this year. The duo also launched Australian suncare range Invisible Zinc in 2010.

Angel by Thierry Mugler for Women – 1.7 Ounce EDP Spray $56.08

>>> Click here to get yours NOW >>>


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